How Drones help your Marketing Strategy
Hiring a certified drone operator can absolutely help your marketing strategy! Drone photography offers a variety of benefits that traditional photography cannot match. One of the biggest advantages of drone photography is the ability to capture aerial shots that provide a unique perspective. This can be particularly useful for businesses that want to showcase large properties, such as resorts, hotels, or real estate properties. With drone photography, you can capture the entire property in a single shot, giving potential customers a bird’s-eye view of the location. This can help them get a better sense of the layout and size of the property, which can be difficult to do with traditional photography.
Another benefit of drone photography is its ability to capture dynamic shots that show movement and action. Drones can be used to capture people engaged in activities such as surfing, skiing, or hiking. This can create a sense of excitement and adventure, which can be particularly effective for travel and tourism marketing. Additionally, drones can be used to capture shots of events, such as concerts or festivals, from unique angles. This can help create a sense of immersion and excitement for viewers.
Drone photography can also be used to capture shots that are difficult or impossible to capture with traditional photography. For example, drones can be used to capture shots of buildings or structures from unique angles that would be impossible to capture from the ground. This can be useful for businesses that want to showcase the architecture or design of their buildings, such as museums or universities.
Examples of successful drone marketing campaigns
There have been many successful drone marketing campaigns in recent years. One example is the “Dronie” campaign by Tourism Australia. The campaign used drones to capture shots of tourists taking selfies from unique angles, resulting in a series of short videos that were shared on social media. The campaign was a huge success, generating over 10 million views and increasing tourism to Australia.
Another successful drone marketing campaign was the “Dronestagram” campaign by Red Bull. The campaign used drones to capture shots of extreme sports, such as snowboarding and surfing, from unique angles. The resulting photos were shared on social media and became a viral sensation, generating millions of views and shares.
Laws and regulations for using drones in marketing
It’s important to note that there are laws and regulations governing the use of drones for commercial purposes. In the United States, the Federal Aviation Administration (FAA) regulates the use of drones for commercial purposes. Businesses must obtain a Part 107 certification from the FAA in order to use drones for commercial purposes. Additionally, businesses must follow guidelines regarding where and when drones can be flown, as well as other safety protocols.
Skysavvy has the right drone and pilot for your marketing needs!
Choosing the right drone and pilot is crucial for creating high-quality drone photography. When choosing a drone for our fleet, we consider factors such as camera quality, flight time, and stability. Drones with high-quality cameras will produce better images, while longer flight times will allow for more time to capture shots. Stability is also important, as it will ensure that shots are not blurry or shaky.
We have experience and Part 107 certifications from the FAA, and are ready to fly commercial missions for your marketing needs!
How we create stunning drone photography
Creating stunning drone photography requires more than just having the right equipment. Here are some tips for creating high-quality drone photography:
- We plan your shots: Before flying the drone, plan out the shots you want to capture. This will help ensure that you capture the shots you need and that they are of high quality.
- Consider lighting: Lighting is crucial for creating high-quality photography. Consider the time of day and weather conditions when planning your shots.
- Use manual controls: While drones have automated controls, using manual controls can give you greater control over the camera and ensure that shots are of high quality.
- Experiment with angles: Drones allow you to capture shots from unique angles. We experiment with different angles to create more interesting and dynamic shots.
Incorporating drone photography into your marketing strategy
Incorporating drone photography into your marketing strategy can have a big impact on your business. Here are some tips for incorporating drone photography into your marketing strategy:
- Use drone photography on your website: Use drone photography to showcase your products or services on your website. This can help create a unique and engaging experience for potential customers.
- Use drone photography on social media: Share drone photography on your social media channels to engage with your audience and create a sense of excitement.
- Use drone photography in advertisements: Incorporate drone photography into your advertisements to create a unique and visually captivating experience for viewers.
Case studies of brands that effectively use drone photography
Many brands have effectively used drone photography in their marketing campaigns. One example is DJI, a drone manufacturer that uses drone photography to showcase the capabilities of its products. DJI has created a series of videos showcasing the capabilities of its drones, which have been shared widely on social media and other platforms.
Another example is the Marriott hotel chain, which has used drone photography to showcase its properties. Marriott created a video showcasing its Waikoloa Beach Marriott Resort & Spa in Hawaii, which has been viewed over 500,000 times on YouTube.
We offer professional drone photography services
For businesses that don’t have the expertise or resources to create their own drone photography, Skysavvy Drone is your solution. Our services can provide businesses with high-quality drone photography that can be used in their marketing campaigns.
Conclusion
Drone photography is a powerful tool for businesses looking to create visually captivating content that resonates with their audience. With its ability to capture unique perspectives and dynamic shots, drone photography has become an indispensable tool for marketers. By incorporating drone photography into your marketing strategy, you can create a unique and engaging experience for your audience and soar above the competition.
